Customer Segmentation and Targeting is one of the best ways to use Big Data wisely. Segmentation enables you to personalise your approach to meet every customer group`s needs. Building the right segmentation groups will enable you to determine the most valuable customers and create campaigns that suit them: a win-win situation for both you and your customers!

Let’s see how you can achieve the right segmentation and targeting strategy for your customer base
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Mobile Marketing Automation (MMA) is similar to Traditional Marketing Automation; aiming to build a scenario within a goal, in which a particular event automatically triggers a personalised message. 
It is the way to go to improve customer engagement with many amazing capabilities such as reaching the customers in all touch-points (web, mobile sites, mobile apps, and physical locations), real-time engagement and analysis and location based messaging to name a few.

So, what are the smart rules that can be applied in Automated Campaigns and what are the most popular uses of MMA in practice?
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We cannot underestimate the power of location based marketing since consumers are now spending more than 85% of their time on their smart phones– some can even survive without water and food longer than being “phoneless”.
Having said that, customer location data is becoming more important – as a matter of fact crucial- for every industry; since it is the best way to provide customers tailored campaigns at the right place, at the right time.

What are the Location Based Technologies and what are the Main Use Cases of Geofences and Beacons? For the answers, click Read More!
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We sincerely apologize if mobile user engagement is out of scope of your responsibility. We would kindly ask you to forward this information to the right person in your company in this case.
Thank you!
 
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